WE BELIEVE IN THE POWER OF IDEAS, IMAGINATION, AND INSIGHTS.

Ida started out creating ad campaigns as a copywriter and associate creative director at top Silicon Valley and San Francisco ad agencies. At Young & Rubicam SF, she managed the Sony VAIO and Novell accounts, garnering a Telly and Addy for a Sony TV spot and Novell integrated campaign work.

Later, she worked at Deutsch LA on the Mitsubishi Motors, Burger King and DirecTV accounts, creating TV, print and/or radio campaigns; and contributing the body of work that earned the agency Ad Week’s “US Ad Agency of the Year” in 2002. 

She brings more than 20 years of ad agency and Fortune 500 experience to Brand World Creative, having held Creative Director and other key positions at Deutsch LA, Ogilvy, JWT Technology, Y&R, and Yes Lifecycle Marketing,

Her client experience includes: Oracle, Google, eBay, Apple, Expedia, MGM Grand, Mitsubishi Motors, Stanford University, Ericsson, VMware, Charles Schwab, El Camino Hospital, DirectTV,  Burger King, Nationwide, IBM, Novell, AT&T, Sony, Symantec, Lexmark, Xerox and more.

Ida is an active member of Business Networking International (BNI) in the San Jose “Business Builders” chapter. Previously, she was  a Taproot Foundation “Gold Consultant”, contributing more than 400 hours of community service pro bono marketing work to organizations throughout the SF Bay Area. 

When not working on campaigns, Ida enjoys creating fine art landscape photography. Her photos have received awards from the Professional Photographers of America (PPA), International Photography Awards, Epson International Pano Awards, Prix de la Photographie Paris (PX3), London International Creative Competition (LICC), P3X, San Diego County Fair and the Napa Valley Mustard Festival.

Bob brings 30 years of strategic marketing communications expertise to Brand World Creative. He has delivered programs from both inside Agencies and inside Client executive teams. His combination of experience streamlines the Client/Agency relationship; by delivering a solid working relationship that is crucial for marketing programs to succeed. From launching innovative startups like Proformative.com, or leading corporate marketing for a $78M IPO at Aspec Technology, to guiding communications for non-profits like Green Earth Schools, Bob delivers integrated marketing programs that build brands, audience trust, and get measurable results.

He has previously held CMO, Director of Corporate Marketing, Director of Corporate Communications positions in technology companies ranging from startups such as YouMeThink.com and Proformative.com, to global Fortune 500 leaders including the Ricoh Innovation Center — Ricoh Silicon Valley, where he named and drove the Global Launch of their first flagship product, eCabinet in 2000. Other companies include Brightmail Anti-Spam, BeVocal Voice Automation, Niku IT and more. Several of these companies were successfully acquired by industry leaders quickly after implementation of his new marketing initiatives, such as Brightmail’s acquisition by Symantec.

Prior to driving strategy for corporate marketing programs, Bob’s career began with high technology advertising in Silicon Valley. As the VP of Technology Client Services, Management Supervisor and VP Account Supervisor with award-winning marketing agencies such as Gillespie Communications, CKS Partners and Austin Associates respectively, his clients ranged from industry pioneers Ampex Recording Tape, Eaton Semiconductor Fabrication, Fujitsu Microelectronics, Grass Valley Broadcast Controls, Tektronix, Sequel Hard Drives, and Xerox.

In addition to his deep technology experience, he has developed programs for B2C markets with Clients as diverse as the Comfy Computer for early childhood development, to the life-performance coach Tony Robbins.